These are notes taken with my tablet during the “Lessons learned working on WordPress” session at WordCamp Switzerland 2014 and I published them immediately after the talk. You can get a list of all my live-blogging posts of this WordCamp. Beware there may be mistakes, inaccuracies, and other imperfections in all these posts.
How it started in 2008. German WordPress community was growing and talked about a magazine, so he started it.
Lesson #1. Don’t talk about it. Do it.
Didn’t know how to get attention.
Fake 2.6.4 sec update. He blogged about it and got discovered.
Lesson #2 Make a name for yourself
Stats dropped again.
Lesson#3: Continuity is key.
He got contributors.
He got an apprenticeship as a web dev.
Blogging became boring, so he changed the formula to a PDF magazine download.
Lesson #4: Be a step ahead.
WP magazine made a great success. But InDesign is hard. And he got an offer to buy his magazine
He wished to change from PDF to HTML5. Pupig seemed a good solution. He got a liscense key for free. He writes in Wp and then packages it with the service and makes it downloadable. WP Magazine 2.0. 10000 downloads / 3 issues published.
Drawbacks. Content creation is expensive. Android version of Pugpig was never up to standards. People didn’t like having to register on the site.
Lesson #5: Listen to your audience
Still not quite happy with his project. He plans on launching SpinePress and make some money.
— Pascal Birchler (@swissspidy) May 3, 2014
Plans on paying writers going forward. He doesn’t regret not selling it. PDF doesn’t allow social sharing and fine analytics. Sharing was better with the app.
Visit the periodic table of plugins.